Head-to-Head Comparison

ReadyContacts vs Hoovers vs Avention OneSource

Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried.


Founder & CEO, ShippingEasy

Hoovers, owned by D&B, is a large subscription database of companies & contacts around the world.
Pros: Hoovers has wide coverage of companies and is great for building account lists. Its global so you can get data across all the major countries.
Cons: Contacts are largely at the management level. Companies do not have tech install & other intelligence necessary for segmentation. Email addresses are missing. A large database inherently suffers from a percentage of records going bad everyday. You may or may not find the "segment of data" that is needed for your campaign.

Avention OneSource is a large database of companies and contacts that are aggregated and made available on a subscription. It is now owned by D&B and may be merged into Hoovers (not sure).
Pros: Large database of companies and contacts. Good account level data with industry, revenue & employees. Multiple countries are covered.
Cons: Data is aggregated & not call validated, so accuracy is average. Lacks technology install data & intelligence. Too large, so you have the challenge of finding your specific segment of data, if it exists. No segment specific intelligence like Ecommerce carts etc. Limited data for account-based marketing.

ReadyContacts is a software-powered marketing data company that delivers datasets customized to your exact audience requirements.

With ReadyContacts you donÂ’t have to search millions of records to find the 500 or 5000 or 20,000 contacts you need for your specific campaign. ReadyContacts simply takes in your campaign spec and curates a dataset exactly aligned to your needs - a marketing & sales-ready dataset freshly built, check for deliverability and delivered in a standard format for instant upload.

No cumbersome searches. No stiching files together. No compromising on your targeting. You get One Target accounts you need fitered by size, geo, revenues, industry, technology install as well as any customized criteria Two Contacts that are email validated & curated based on the titles and title-keywords that you are looking for Three & delivered in small or large batches based on your downstream processes.

When you are targeting retail companies in the US who have 20+ locations,
Hoovers & Avention OneSource cannot deliver this segment, where as ReadyContacts can deliver just that. Retailers identified based on the number of location.
When you are looking to target 5000 Salesforce Administration at mid-market companies in the West Coast,
ReadyContacts delivers you just that - companies freshly validated to be using Salesforce and contacts who are confirmed to be administrators of Salesforce at their companies. Delivered with verified email addresses.
What dataset are you looking for?

You're in good company

Large public companies all the way to small garage-stage startups leverage ReadyContacts
to improve their marketing effectiveness & campaign response rates.