ABM Simplified!

ABM Simplified!

Account-based Marketing is all the rage in the B2B world today and if you are wondering what it is all about, this post is just for you.

ABM stands for Account-based Marketing and it is a strategic marketing method that centers around marketing to a prospect or a customer considering it as a market of one. Imagine if you had just one customer - that’s it. Now think of all the ways you would market to this one customer and grow your revenue within that one customer. Everything that you do to grow this one customer - from sales & marketing & business development perspective - is called at Account-based Marketing. 

Traditional marketing consists of activities such as PR, trade shows, channel, industry marketing and such other methods which are fundamentally targeted at a “group of accounts” and not any particular one of them. But as markets become competitive and commoditized, customers can’t differentiate between you and your competitors as the messaging all feels the same. 

That’s exactly where ABM can play a huge role. With ABM, you can leapfrog your competitors by creating an “account-specific sales & marketing” plan that brings together all your resources and focuses them on educating, engaging, converting and growing that one account only. With ABM, you can 

  • increase your differentiation with your prospects
  • create a personalized education of your decision makers
  • engage early and engage across the organization 
  • create a larger revenue stream 
  • seal a longer term relationship

ABM manifests into specific tasks based on what your company is and who your customer is - but it brings together your complete sales & marketing firepower and applies it to one account at a time. 

Why Ready?

1

Quality of the data changes campaign outcomes. That is why customer trust Ready.

Anna Jensen testimonialAnna Jensen Digital shadows
The quality of the contact data is well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Jim Everidge testimonialJim EveridgeRapidLD
I have been pleasantly surprised by the quality of the leads purchased from ReadyContacts. The team there has been extremely easy to work with. They have been very responsive and stand by the quality of their leads. This allows my team to work in a very focused manner when identifying new opportunities in the market.
2

Speed is of the essence when revenue targets are on the line. Ready ensures it.

Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
3

When specialized datasets are needed, customers rely on Ready again & again.

James Lepper testimonialJames LepperProspect Research
We had a need for a very specialised dataset to launch a campaign. I approached Ready Contacts to see if they could provide this dataset having tried other providers without any success. ReadyContacts rose to the challenge and provided us with a reliable dataset that met our criteria and allowed us to take on a campaign that we would otherwise have had to abandon.
4

Customers value Ready's responsiveness & professionalism.

Allison Parker testimonialAllison ParkerElemental
ReadyContacts consistently does an exemplary job of building campaign-specific marketing data sets, and is always unfailingly professional and responsive to work with.
Alex Mitchell testimonialAlex MitchellStepOne
Ready was great to work with. They took the time to understand our needs to generate the best lead list for our requirements.
5

Fair pricing helps Ready build long term relationships.

Meyleen Biechler testimonialMeyleen BiechlerIdEngines
ReadyContacts is great to work with and always produced the results we wanted. They are fair with their pricing & always wanted to make sure we get the value for our investment.
6

Customers consider Ready as a true partner & highly recommend us.

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. I would recommend them without reservation.