Having worked with companies in the telecommunications and messaging technology space we've also understood the importance of being able to build very focused role based lists of telecom decision makers within their target accounts as a source for leads. While in larger organizations there can be a more distinct telecom department headed by a 'Vice President, Telecommunications', in other organizations the role of telecom management, messaging and communications may be the role of an IT Director or Infrastructure Manager depending on the type of organization.
Selling communications technology into larger companies can be especially cumbersome unless you have identified the right decision maker which can be that one person in a thousand who can really understand your offering and evaluate what it can offer his/her organization. The exact nature of your product or service can make a big difference to the best contacts to reach out to as well. For example, the decision maker for a telecom expense management product, a mobile messaging application and a VOIP based calling solution can well be three different people within the same organization.
This is all the more reason a role based approach towards identifying your buyers plays an important role in selling successfully into your target accounts. Another aspect to building lists for the telecom vertical is for most offerings, qualification, and profiling of each account plays an important role. Knowing the number of users or understanding the potential size of each account can be instrumental in qualifying whether the account is worth going after or not and can save a lot of time and resources if they have been qualified at an earlier stage.
While lead generation through websites, events and other channels are great sources for leads within this segment, when it comes to aggressively going after specific accounts you have on your list, role-based decision maker list building is the way to go!
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