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Shreyas Patil
- Updated:
Although the company's internal marketing or lead database and inbound leads are the best places to start looking when developing targeted email lists for upcoming campaigns, these databases must be constantly replenished with new email lists and fresh leads.
Aside from inbound leads, there are a variety of sources available that provide business contacts with email addresses, whether you are looking to build a target list based on geography, industry, company size, or any other segmentation.
While each of them operates on a different model and charges anywhere from a few cents to several dollars per contact, it's critical to read between the lines and understand the underlying value proposition of each source before deciding which one will work best for you.
A custom target list-building service, such as ReadyContacts or Reachforce, for example, provides a different value the proposition in terms of highly customized role-based lists built fresh as per your specific needs, as opposed to subscribing to Hoovers or OneSource, which provide you with a large number of existing high-level decision-makers and executives in a company.
Both types of sources can assist you in building a target list for email marketing; however, the value they provide is quite different, so it's best to thoroughly evaluate how each source works and narrow down on what would be most effective for your company and campaigns.
1. LinkedIn
LinkedIn is a professional social network that allows you to connect with other professionals in your industry. You can use LinkedIn to find people who are likely to be interested in your products or services, and then use their contact information to build your email list.
2. ReadyContacts
ReadyContacts is the #1 provider of relevant, accurate, and fresh contact databases for a wide range of marketing and demand generation campaigns. With ReadyContacts, you can build a targeted list of B2B emails based on industry, company size, location, and other criteria. Their contact databases are updated regularly to ensure accuracy and relevance, and they offer a trial program to help you get started.
3. AngelList
AngelList is a platform that connects startups with investors. It can also be used to find potential customers for B2B businesses. You can use AngelList to find companies that are similar to yours and then reach out to them to see if they would be interested in your products or services.
4. Crunchbase
Crunchbase is a platform that provides information on startups and businesses. You can use Crunchbase to find potential customers for your B2B business and then use their contact information to build your email list.
5. ZoomInfo
ZoomInfo is a B2B contact database that provides contact information for businesses and professionals. You can use ZoomInfo to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
6. Hoovers
Hoovers is a business intelligence platform that provides information on companies and industries. You can use Hoovers to find potential customers for your B2B business and then use their contact information to build your email list.
7. Data.com
Data.com is a B2B contact database that provides contact information for businesses and professionals. You can use Data.com to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
8. DiscoverOrg
DiscoverOrg is a B2B contact database that provides contact information for businesses and professionals. You can use DiscoverOrg to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
9. Lead411
Lead411 is a B2B contact database that provides contact information for businesses and professionals. You can use Lead411 to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
10. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium LinkedIn subscription that provides advanced search features and leads recommendations. You can use LinkedIn Sales Navigator to find potential customers for your B2B business and then use their contact information to build your email list.
11. Jigsaw
Jigsaw is a B2B contact database that provides contact information for businesses and professionals. You can use Jigsaw to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
12. DataFoxP
DataFox is a business intelligence platform that provides information on companies and industries. You can use DataFox to find potential customers for your B2B business and then use their contact information to build your email list.
13. Hunter.io
Hunter.io is an email finder tool that allows you to find email addresses for businesses and professionals. You can use Hunter.io to find potential customers for your B2B business and then use their contact information to build your email list.
14. Snov.io
Snov.io is a B2B contact database that provides contact information for businesses and professionals.
15. AeroLeads
AeroLeads is a B2B contact database that provides contact information for businesses and professionals. You can use AeroLeads to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
16. Seamless.AI
Seamless.AI is a sales automation platform that provides access to a large database of B2B contacts. You can use Seamless.AI to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
17. SalesIntel
SalesIntel is a B2B contact database that provides contact information for businesses and professionals. You can use SalesIntel to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
18. Clearbit
Clearbit is a B2B contact database that provides contact information for businesses and professionals. You can use Clearbit to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
19. ZoomInfo Community Edition
ZoomInfo Community Edition is a free version of ZoomInfo that allows you to contribute and update contact information for businesses and professionals. You can use ZoomInfo Community Edition to build a targeted list of B2B emails based on industry, company size, location, and other criteria.
20. ReferralCandy
ReferralCandy is a referral marketing platform that can be used to acquire new customers for your B2B business. You can use ReferralCandy to incentivize your existing customers to refer new customers to your business and then use their contact information to build your email list.
Conclusion
There are many sources you can use to acquire and build a targeted list of B2B emails. By using a combination of these sources, you can create a comprehensive list of potential customers for your B2B business. However, it's important to remember that email marketing is most effective when it's done ethically and with the recipient's permission. Make sure to follow best practices for email marketing and always provide value to your subscribers.
FAQs
Is it legal to buy email lists for B2B marketing?
Buying email lists is generally not recommended as it can lead to low engagement rates, spam complaints, and legal issues. It's best to build your email list organically by using ethical sources.
How do I ensure that my B2B email list is targeted?
To ensure that your B2B email list is targeted, you should use sources that allow you to filter contacts based on industry, company size, location, and other relevant criteria.
How often should I send emails to my B2B email list?
The frequency of your emails depends on your business and your audience. It's important to find the right balance between staying top-of-mind and not overwhelming your subscribers with too many emails.
Can I use purchased email lists for B2B marketing?
It's generally not recommended to use purchased email lists for B2B marketing as it can lead to low engagement rates and legal issues. It's best to build your email list organically using ethical sources.
How do I measure the success of my B2B email campaigns?
You can measure the success of your B2B email campaigns by tracking metrics such as open rates, click-through rates, and conversion rates. Make sure to set specific goals for each campaign and use A/B testing to optimize your email content and design.
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