How to reach Rocawear, Inc.
Description
Founded in 1995 by music moguls Shawn 'Jay-Z' Carter; Damon Dash and Kareem 'Biggs' Burke; The ROC has been at the forefront of hip hops evolution into a borderless; global lifestyle. Serving as The ROCs initial launching pad was Roc-A-Fella Records. Realizing their ability to create culture far transcended the realm of music; the trio founded the apparel company Rocawear. Like Roc-A-Fella Records; Rocawear quickly staked its claim in hip-hop history by becoming the brand of choice for street savvy consumers. Rocawear has concentrated on providing its costumer with clever innovation in terms of fabrication; application; and design. The brands attention to detail has given Rocawear an appeal far and beyond its core urban customer. Ten years have passed since the genesis of The ROC and a dynasty now reigns. Today; Rocawear is a dominant lifestyle apparel brand for a wide range of customers; with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young mens sportswear; Rocawear has expanded its brand through licensing pacts to develop lines for children (Kids Headquarters); juniors (Signature); socks and sandals (Gina Group); leather suede and fur outerwear (Gordon and; Ferguson and Brandon Thomas) handbags and belts (M.London); loungewear and big and; tall (Endurance); headwear (Nas Industries) jewelry (Lucas Design) and sunglasses (Color in Optics); as well as co-branded product with Pro-Keds.
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