Simmons Market Research Bureau an Experian Company

29 Broadway ,
New York, NY, 10006,
USA.

How to reach Simmons Market Research Bureau an Experian Company

212-863-4500

Description

for good measure Simmons collects information on over 8;000 brands in 460 product categories; creating detailed consumer profiles with over 600 lifestyle characteristics linked to every media genre accessible in the United States. Then we turn that information into illuminating consumer studies; innovative segmentation systems and the most advanced integrated marketing solutions in the industry. For 50 years and counting; Simmons Market Research Bureau has chronicled the American Consumer -- from the products they buy and the brands they prefer; to their lifestyles; attitudes and media preferences. Our flagship survey; the Simmons National Consumer Study (NCS); draws on interviews with over 25;000 adults nationwide to unlock the secrets of marketplace behavior of American adults. Simmons' recent innovation of the National Consumer Study marks the first syndicated research study designed to measure and analyze all American adults - Hispanics/Latinos and non-Hispanics; English-speaking and Spanish-speaking - in a single cross-cultural database. Simmons also collects comprehensive information on teenagers and children to assist marketers in targeting their products and services to these segments of the population. By marrying NCS behavioral data and transactional data from other companies -- such as Nielsen Media; MasterCard and AOL -- Simmons has created a series of powerful new segmentation systems. And software systems like Choices III provide researchers with the necessary tools for correspondence mapping and cluster analysis.