LinkedIn By The Numbers : 2017 Statistics

LinkedIn By The Numbers : 2017 Statistics

Numbers don't lie and the stats below show that LinkedIn is the world’s largest social network for working professionals. In fact, it’s one of the largest social networks in general. Here are some impressive statistics and figures that explain just how important LinkedIn is to the professional world.

Below is a comprehensive list of all of the LinkedIn statistics and facts that you need to know as a B2B marketer. 

  1. 467 million - Total Number of Linkedin Users 
  2. 106 million - Total Number of Monthly Active Linkedin Users
  3. 133 million - Total Number of Linkedin Users from the USA 
  4. 1.5 MillionThe total number of Linkedin Groups.
  5. LinkedIn is currently available in 24 languages
  6. LinkedIn has more than 10,000 full-time employees with offices in 30 cities around the world.
  7. 40% of users use Linkedin Daily 
  8. 2 members - Number of New Linkedin New Members per Second 
  9. As of the third quarter of 2016, LinkedIn had an average of 106.46 million unique visiting members.
  10. As of the second quarter of 2016, LinkedIn had an average of 63 million unique visiting members via mobile. These accounted for 59 percent of all unique visiting members.
  11. As of the third quarter of 2016, 60% of unique visiting members accessed the online recruiting network via mobile device.
  12. As of March 2016, 79 % of LinkedIn members were using the free basic account.
  13. LinkedIn's reported user goal is 3 billion professionals
  14. 200 countries and territories - Geographical reach of LinkedIn
  15. 70% - Percentage of LinkedIn users outside the USA
  16. LinkedIn profiles with professional headshots get 14 times more profile views.
  17. LinkedIn profiles with photos get 21 times more profile views
  18. LinkedIn profiles with photos get 36 times more messages.
  19. 3 million LinkedIn users that share content on it weekly
  20. Hottest skill on LinkedIn in 2014 that got people hired: Statistical Analysis and Data Mining
  21. 13x Increase in profile views for LinkedIn members that list skills on their profiles
  22. Total number of LinkedIn endorsements: 10 billion
  23. 79% of B2B marketers view LinkedIn as an effective source for generating leads
  24. 92% of B2B marketers leverage LinkedIn over all other social platforms
  25. 80% of B2B leads come from LinkedIn
  26. 94% of B2B marketers use LinkedIn to distribute content
  27. 70% of Linkedin users are from Outside of USA.
  28. 40 million students and recent college graduates on LinkedIn.
  29. There are 57% of male users and 44% female users on Linkedin.
  30. After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users.
  31. 13% of Millennials (15-34 Years old) use Linkedin.
  32. 28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.
  33. 44% of Linked users earn more than $75,000 in a year.
  34. There are over 39 million students and recent grads on Linkedin.
  35. Microsoft paid $26.2 billion to buy LinkedIn.
  36. Linkedin’s Q2 2015 revenue is $712 million with $128 million generated from premium account subscriptions.
  37. Linkedin’s Q3 2016 revenue is $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18%($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions.
  38. Linkedin generates $371,474 per employee.
  39. 41% of millionaires use LinkedIn.
  40. LinkedIn now has 3 million active job listings on the platform.
  41. 1 million professionals have published a post on LinkedIn.
  42. An average user spends 17 minutes monthly on Linkedin.
  43. 53 % of LinkedIn users only spend zero to two hours on the site per week.
  44. Statistical Analysis and Data Mining are Top skills on Linkedin.
  45. 59% of Linkedin members have never worked at a company with more than 200 employees.
  46. There are 5.5 million accountants on LinkedIn.
  47. The average CEO has 930 connections.
  48. The most overused profile word continues to be “Motivated” – which also topped 2014 and 2015.
  49. The use of LinkedIn company pages grew from 24% to 57% YOY.
  50. 71% of professionals feel that LinkedIn is a credible source for professional content.
  51. As of March 2016, 27 % of LinkedIn users have between 500 and 999 first degree connections.

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