Salesforce Data Cleansing Solutions - For A Spotless CRM

Salesforce Data Cleansing Solutions - For A Spotless CRM

If you are a Salesforce.com user and have an active account with a good amount of data being updated regularly within the CRM, then you would also have noticed the need to have your Salesforce data cleaned. If your sales machine is more efficient by using a great technology platform like Salesforce.com, then bad data is an issue you need to have a solution handy for to prevent any inefficiencies that it can cause. Luckily, there are a number of solutions out there to evaluate which you can find in the form of a salesforce.com appexchange application which can connect with your SFDC account or a data cleansing service to keep your data healthy. However before we go to the solutions, here are some of the common problems when it comes to salesforce data:

  • Duplication - possibly one of the most common problems and creates redundancy as well as inaccurate reports
  • Incomplete records - from missing contact details to incomplete mailing addresses or annual revenue figures there are usually several important data points which can be missing and need to be completed
  • Junk Data - inbound web leads with garbage values, data from download campaigns and lists which have junk records, these accumulate within the database and serve no purpose. 
  • Expired Data - contacts who are no longer active, company addresses which have changed, companies which have been acquired or merged. Expired data needs to be updated to be useful again
  •  Unclassified Data - records which have made it into the database without being labeled correctly or allocated to a campaign, a source, owner or category. 
  • Non-Standardized Data - unformatted data with differences in following a standardized nomenclature, currency, address format etc
To find solutions to these issues, you will have to identify which of these are your biggest challenges and use that to determine what you need. The salesforce appexchange applications for data cleansing are technology based and can efficiently take care of problems like standardization, de-duplication, and even verification. Here are the links to some of the available applications:
However, if you are looking to append missing data, research additional information, verify and updated expired data, then a CRM data cleansing service which uses a combination of an automated process as well as people based effort to update these data points as per your requirements. So whichever you narrow down to, evaluate your own challenges and pick what suits your needs.   

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally