EMC Captiva Customers List: FAQs
What is Captiva?
Captiva is a leading customer data platform (CDP) that helps companies collect, unify, and activate their customer data. It builds a 360-degree customer profile by integrating data from various sources like CRM, email, social media, and more. This unified view allows for highly personalized messaging and experiences across channels.
How many customers does Captiva have?
While the exact number is proprietary, Captiva has over 500 enterprise customers across various industries like retail, financial services, travel, and more. Some of their notable customers include Nike, Airbnb, Chase, and Marriott.
Who uses Captiva?
Captiva is used by marketing, sales, and customer experience teams who need to leverage customer data to drive personalized engagements. Typical use cases include website personalization, predictive lead scoring, churn reduction, campaign optimization, and more. It's trusted by customer-obsessed brands of all sizes looking to provide tailored experiences.
Which companies use Captiva?
Some examples of well-known brands using Captiva include Nike, Airbnb, Chase, Marriott, Ticketmaster, Lowe's, The Home Depot, and Anthropologie. Captiva's customer base spans many industries like retail, financial services, technology, travel, automotive, and more.
What industries is Captiva most popular in?
Captiva sees significant adoption in retail, financial services, travel, and technology. Retailers use it to personalize ecommerce experiences. Financial companies rely on Captiva to improve customer acquisition and retention. The travel industry leverages it to deliver tailored offers and recommendations. And tech firms use it to understand user behavior and drive engagement.
What are some popular alternatives to Captiva?
Some of the top alternatives to Captiva include Segment, Salesforce CDP, Adobe Real-Time CDP, Oracle CX Unity, and Treasure Data. These platforms offer similar customer data unification capabilities but may differ in areas like industry focus, integrations, analytics, privacy, and more.
What is to be expected from Ready's Captiva client list?
Ready's Captiva client list provides verified contacts from leading Captiva customers. You can expect titles like CMO, VP of Marketing, Director of Customer Experience, and more. The records contain direct contact info like work emails and phone numbers to help you connect with decision-makers using Captiva. The data is regularly updated to ensure accuracy.
