Evidence Customer List

What is evidence?

Evidence is the installed base intelligence that reveals which specific technology, software, platform, application, CMS, framework, or tool a company is actively using within its operations. Instead of guessing or relying on self-reported information, this data is derived from publicly available footprints and digital signals, giving you a precise read on a company's current tech stack. For teams focused on market research or account targeted profiling, evidence acts as a foundational layer, turning a simple company name into a defined technical opportunity. It shows you not just who a business is, but exactly what systems they run on today.

Why do companies use evidence?

Companies use evidence to ground their go-to-market strategies in verifiable facts rather than assumptions. In sales prospecting, evidence allows you to identify accounts that already have complementary or conflicting technologies in place, increasing the relevance of your outreach. For account based marketing, this data helps you build precise target account lists based on specific technical triggers or pain points. From a market research perspective, evidence provides a clear picture of technology adoption trends across segments, enabling better product positioning and competitive analysis. Ultimately, it elevates your targeting from broad industry guesses to a surgical identification of companies that are already aligned with your solution's technical prerequisites.

How can I find companies using evidence?

You can find companies using evidence by leveraging an installed base intelligence platform that aggregates and indexes technology usage across millions of websites and business domains. You begin by defining your search parameters, such as a specific technology name, a framework, or a CMS. The system then scans its reverse-engineering database to return a list of companies whose digital properties show active traces of that exact tool. You can refine these results further using firmographic filters, such as company size, revenue, or industry, to narrow your focus. This method of detection allows you to discover both known competitors of a technology and the long tail of smaller businesses that have adopted it, all based purely on observable technical evidence.

Can I target evidence users by industry or location?

Yes, you can and should segment evidence users by both industry and location to improve your targeting. Once a technology has been identified, the evidence database cross-references the owning company’s public business profile, including its primary industry classification and geographic footprint. With this capability, you can filter for companies in specific verticals like healthcare, finance, or retail that are running a particular platform. Similarly, you can narrow your search to specific countries, regions, or cities to align with your sales territory or expansion plans. This combination of technical evidence with firmographic data transforms raw usage data into a highly targeted account list for precise sales prospecting and market expansion analysis.

How often is evidence user data updated?

Evidence user data is refreshed on a continuous and dynamic basis, reflecting the real-time nature of technology deployment and decommissioning. The data is typically re-crawled at set intervals, often daily or weekly, to capture new installations, removals, and changes in a company’s technical environment. This ongoing refresh ensures that your installed base intelligence is current, preventing you from pursuing an account based on outdated information. When you query the database, you are viewing a near real-time snapshot of the technology landscape. For account based marketing or sales prospecting, this frequent update cycle means you can act on triggers such as a new tool implementation the moment they appear, rather than waiting for an annual report.

What does a sample evidence user list include?

A sample evidence user list is a structured compilation of companies that share a common technology attribute. Each entry typically includes the company name, the specific technology detected, and a confidence score indicating how strongly the evidence points to that installed base. Beyond the technical identifier, the list enriches each account with standard firmographic details such as industry, employee count, and headquarters location. This data is packaged in a format that is directly usable for target account profiling, allowing you to score and prioritize accounts based on their technical fit. The core value is that you receive a verified list of organizations that are confirmed users of the target technology, ready for downstream analysis in your CRM or sales engagement platform.