Matomo Analytics Customer List

What is matomo-analytics?

Matomo Analytics is an open source web analytics platform that gives companies full control over their data. It tracks website visitors, page views, user journeys, and conversion events, all while storing the information on the company's own servers. Unlike closed analytics tools, matomo-analytics provides raw database access, custom reporting, and robust privacy features. For our purposes, we identify the organizations that have deployed this software on their domains or web properties, which signals they rely on self hosted data measurement and are likely data conscious organizations.

Why do companies use matomo-analytics?

Companies adopt matomo-analytics to own their behavioral data, avoid third party data sharing, and maintain compliance with their internal data policies. It offers granular visitor insights, ecommerce tracking, and campaign attribution without dependency on a cloud provider. From a sales and market perspective, these users prioritize data sovereignty, technical customization, and long term cost control. They typically have development resources to integrate and maintain the platform, so they are often mid to large sized businesses, SaaS firms, or organizations with dedicated IT teams that value operational independence.

How can I find companies using matomo-analytics?

You can identify companies using matomo-analytics through installed base intelligence, which involves scanning public website source code, JavaScript files, or known response headers that reveal the matomo tracking endpoint. Our data feeds capture these digital footprints across millions of domains and match them to firmographic records. This gives you a targeted account list of organizations actively running the software, not just those mentioning it in job posts or press releases. This method is useful for account based marketing and sales prospecting, as you are reaching companies with a confirmed technology stack rather than a guessed intent.

Can I target matomo-analytics users by industry or location?

Yes, you can filter matomo-analytics users by industry classification, company size, geographic region, and even specific business functions. Our installed base dataset links each domain to a company profile, including NAICS or SIC codes, employee headcount, and physical address. For example, you can isolate matomo users in the software publishing industry, in Germany, or with over 500 employees. This enables precise account profiling so your sales team can prioritize accounts that match your ideal customer profile, and your marketing team can build region specific campaigns around a verified technology adoption signal.

How often is matomo-analytics user data updated?

We refresh our matomo-analytics user data on a rolling monthly cycle, which means the installed base intelligence is never older than a few weeks. Each scan checks current website traffic and code changes, allowing us to add new adopters, remove companies that decommission the tool, and update firmographic details like headquarters moves or industry changes. This continuous refresh rate is critical for market research and dynamic sales prospecting, because a technology landscape shifts quickly. You are not buying a static file but accessing a living dataset that reflects the current state of adoption.

What does a sample matomo-analytics user list include?

A sample list includes the company name, primary domain, industry classification, employee range, annual revenue bracket, headquarters location, and the specific matomo tracking URL found on their site. It may also include the date of first detection and the last verified active date. This allows you to validate the installation yourself and understand the technical context of each account. The data is structured for direct import into your CRM or sales engagement platform, so you can immediately start account based marketing workflows. There are no contacts or personal details in this list, just company level technology intelligence for targeting and research.