SAP CRM Customers List: FAQs
What is SAP CRM?
SAP CRM is a customer relationship management software solution from SAP SE. It helps companies manage interactions and relationships with customers and prospects across sales, marketing, customer service, and other departments.
What features does SAP CRM offer?
Key capabilities of SAP CRM include contact and account management, opportunity and pipeline management, marketing automation and campaign management, sales force automation, customer service and support, analytics and reporting, and integration with other SAP solutions.
Who uses SAP CRM?
SAP CRM is used by companies across many industries worldwide. Typical users include medium to large enterprises in manufacturing, consumer products, financial services, telecom, utilities, retail, healthcare and more.
What are the benefits of SAP CRM?
Benefits of SAP CRM include having a unified view of customer interactions across departments, increased sales productivity through automation, improved marketing campaign ROI, enhanced customer satisfaction through service, and better visibility into performance with analytics.
How does SAP CRM integrate with other SAP solutions?
SAP CRM can integrate with SAP ERP for access to back-office customer and transactional data. It can also integrate with solutions like SAP Commerce Cloud for ecommerce and SAP Service Cloud for field service management. SAP's HANA platform underpins it all.
What is SAP's roadmap for CRM?
SAP is investing heavily in intelligent technologies like machine learning, internet of things, analytics and mobility to make CRM smarter. It aims to embed these innovations into CRM to help companies better understand customers and engage intelligently.
The numbers above are continuously changed. For the latest numbers, feel free to contact our team.
