Account-based Marketing is the new thing across the B2B landscape and while there is a lot of content out there that demystifies it, I think a great way to keep on top of everything ABM is to follow the experts. There are a lot of B2B marketers who spend far more time than you or I on thinking about ABM, what works, how it must be executed and tracked and a lot more. So I went hunting for these experts by reading their blogs, profiles, tweets and more. The result is a list of 60+ B2B experts who I believe are full of knowledge and insights on account-based marketing and how to get it right.
I have carefully chosen everyone who I can think adds a lot of value but I am open to knowing more if you believe I have missed anyone. Please chime in with your suggestions and I will review them.
So go on and follow these ABM experts. I have listed their Twitter and LinkedIn profiles so you can find them easily to follow on both platforms. Happy to hear your feedback!