Marketing Data Insider

Jim logan posted an absolutely brilliant piece on the B2B Rainmaker blog titled "The problem with the problem with co

Have you ever moved house where everything you had needed to be moved and looked at it as an opportunity to get rid of what you won't be needing or replace what doesn't work anymore? It's an almost natural chain of thought when you are moving things to a new setting that you would like to bring with you only what you need and leave behind what y

The US healthcare pharmaceuticals market is valued at several hundred billion dollars. It's little wonder that it's one of the top segments in the sights of a large number of b2b companies eyeing a slice of that pie. When it comes to building a database of healthcare leads and decision makers a building role-based lists is ideal. For e

Building a large rich database in Salesforce is demanding but only next to cleansing and maintaining it. Data cleansing and maintenance go hand in hand and make up a significant part of the challenge

Targeting large companies always requires going that extra mile in terms of preparing the pre-sales data and sales intelligence which includes knowing the right set of decision makers. When it comes to these larger accounts knowing just one or two high-level decision makers is barely enough to crack into them and get discussions moving. The same

Although the company's internal marketing or lead database and inbound leads is the best place to start looking while building out targeted email lists for upcoming campaigns, there is a constant need to replenish these databases with new email lists and fresh leads. Inbound leads aside, whether you are looking to build target list on the basis

Telemarketing campaigns are an inherent part of B2B sales and despite some of the difficulties associated with it, it remains one of the most important tools for sales and lead generation for companies everywhere. An effectively executed telemarketing campaign always starts off with an effectively build business contact lists. You'll often find

When it comes to complex b2b sales and selling a product or service that is so specific in nature that you need to identify an equally specific role within your target organization the options you have before you to source such leads are narrowed down. Most company and contact databases have general contacts which are not role specific. Most ven

The ever so popular scenario in so many businesses today. Marketing teams doing their best to source as many contacts and sales leads to pass on to the sales team only to find the sales team unhappy with the business contacts they are getting and the cycle just continues. Acquiring business contacts and lead lists from various sources to upload

When you are selling into mid-sized and large organizations, most likely you have multiple business contacts within your target account who drive, influence and take decisions. Depending on the industry vertical as well as the way your target accounts are organized, it is possible to have varied business contacts who take part in the decision ma