Make A New Years Resolution - Clean Your B2B Data & Drive More Revenue

Make A New Years Resolution - Clean Your B2B Data & Drive More Revenue

It's back to the office and back to work for most of us after the holidays. It's time to kick off the new year with some serious selling and everyone is charged up to drive more revenues this year. If you have been making resolutions for 2009 and any of them involve better practices to generate more leads and generate more revenues, then here is one which will really yield results:

Keep your B2B marketing and lead data as clean as a whistle We have done a number of posts over the last year on b2b lead data cleansing, how to go about it and how valuable it is to have regularly cleansed and updated data. If you need re-affirmation just how valuable it can be then you really have to read Ardath Albee's recent post "Lift Revenues 70% By Cleaning Up Dirty B2B Data" The finds of the SiriusDecisions study that organizations can realize 70% more revenue from data quality just resonates how important data quality is to better results and increased revenues. 

Like any new years resolutions, it's easy to resolve that you will ensure high data quality standards in your CRM or marketing data but the success lies in carrying it out with a dedicated and constant effort all year round. It has to be an all round initiative to check data quality and integrity at each and every source, cleanse existing data, weed out dead contact data, add newer records and append data points to add value to existing ones.  Investing time and money in clean and higher quality data is the resolution that every marketer should think about making this year. Why? Isn't the chance to increase revenue by up to 70% a good enough incentive?

Why Ready?

1

Quality of the data changes campaign outcomes. That is why customer trust Ready.

Anna Jensen testimonialAnna Jensen Digital shadows
The quality of the contact data is well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Jim Everidge testimonialJim EveridgeRapidLD
I have been pleasantly surprised by the quality of the leads purchased from ReadyContacts. The team there has been extremely easy to work with. They have been very responsive and stand by the quality of their leads. This allows my team to work in a very focused manner when identifying new opportunities in the market.
2

Speed is of the essence when revenue targets are on the line. Ready ensures it.

Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
3

When specialized datasets are needed, customers rely on Ready again & again.

James Lepper testimonialJames LepperProspect Research
We had a need for a very specialised dataset to launch a campaign. I approached Ready Contacts to see if they could provide this dataset having tried other providers without any success. ReadyContacts rose to the challenge and provided us with a reliable dataset that met our criteria and allowed us to take on a campaign that we would otherwise have had to abandon.
4

Customers value Ready's responsiveness & professionalism.

Allison Parker testimonialAllison ParkerElemental
ReadyContacts consistently does an exemplary job of building campaign-specific marketing data sets, and is always unfailingly professional and responsive to work with.
Alex Mitchell testimonialAlex MitchellStepOne
Ready was great to work with. They took the time to understand our needs to generate the best lead list for our requirements.
5

Fair pricing helps Ready build long term relationships.

Meyleen Biechler testimonialMeyleen BiechlerIdEngines
ReadyContacts is great to work with and always produced the results we wanted. They are fair with their pricing & always wanted to make sure we get the value for our investment.
6

Customers consider Ready as a true partner & highly recommend us.

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. I would recommend them without reservation.