It's back to the office and back to work for most of us after the holidays. It's time to kick off the new year with some serious selling and everyone is charged up to drive more revenues this year. If you have been making resolutions for 2009 and any of them involve better practices to generate more leads and generate more revenues, then here is one which will really yield results:
Keep your B2B marketing and lead data as clean as a whistle We have done a number of posts over the last year on b2b lead data cleansing, how to go about it and how valuable it is to have regularly cleansed and updated data. If you need re-affirmation just how valuable it can be then you really have to read Ardath Albee's recent post "Lift Revenues 70% By Cleaning Up Dirty B2B Data" The finds of the SiriusDecisions study that organizations can realize 70% more revenue from data quality just resonates how important data quality is to better results and increased revenues.
Like any new years resolutions, it's easy to resolve that you will ensure high data quality standards in your CRM or marketing data but the success lies in carrying it out with a dedicated and constant effort all year round. It has to be an all round initiative to check data quality and integrity at each and every source, cleanse existing data, weed out dead contact data, add newer records and append data points to add value to existing ones. Investing time and money in clean and higher quality data is the resolution that every marketer should think about making this year. Why? Isn't the chance to increase revenue by up to 70% a good enough incentive?