Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing campaigns, VPs of IT, VP's of Marketing, Directors of Human Resources, CFO's and Project Managers are just a few of those positions which are commonly in demand by various marketing and sales team. But every once in a while, you witness a new trend or a new profile which is suddenly in demand and these are caused by a new "hot and happening" phenomenon in the markets which trigger a demand for these contacts.
The last very noticeable "most wanted" business contact role was that of Salesforce or CRM managers triggered by the burst of app exchange and add-on application software for Salesforce.com and fueled by SFDC's growing popularity. With the Salesforce boom creating a sudden demand for add-on software developed on the app exchange platform, a new market was born within companies which are Salesforce.com customers and may have a requirement for Salesforce-based applications. The in-demand person to know within these companies and have access to for sales and marketing teams was the person responsible for managing Salesforce within these target companies. While the SFDC market hasn't cooled down by any standards, there is a new target market that's quickly gaining the same kind of impetus.
Online advertising has become a force to reckon with in the last few years. Even as advertising budgets have been hit by the economic slowdown and TV, print and other media have taken a battering, online advertising continues to steam through the growth charts and more and more companies have dedicated online advertising managers, search marketing, PPC experts and online marketing managers to spearhead their online advertising efforts and manage their online ad spend. These decision makers responsible for online advertising are in demand by online publishers, webmasters and several companies offering solutions to online advertisers and need to reach out to the right people.
Being more of an in-depth contact, building a custom list for your business by calling into companies and identifying those directly responsible for managing a company's online advertising campaigns is perhaps still the best way to get an accurate and focussed list of the right decision makers within target businesses that suit your requirements. So right now online advertising managers are in demand. I wonder what's next....Social Media Managers? Twitter Managers? Let's wait and watch.
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