Salesforce Announces Twitter App - Read this post on the ZDNet blog and it confirms one of the new year predictions we made in January and validates what we have been talking about in some of the earlier posts B2B Marketing Data Forecast - Blog, Twitter & Linkedin Info A Standard Data Field. As quoted in the ZDNet blog:
As for the Twitter application itself, salesforce is enabling companies to query the tweets that are being blasted through the Twittersphere as they relate to the company’s brand, products or even competitors and monitor - in real time - what people are saying. A company like Comcast might quickly learn when a city is experiencing an outage or service problem, for example, while a company like AT&T might be able to monitor what’s being said about iPhone service in a particular region.Twitter feeds are a great source of intelligence and can give you a great insight into what a company is doing or even an individual. The fact that you can put up a 140 character update in just seconds as opposed to having marketing communications come up with a press release, it's often a real-time source to hear chatter related to companies. Almost exactly like a quickly doing some research into a company's website and a google search before calling in, checking out a Twitter feed can help with some really good insights and going in better prepared. Other than a source of intelligence and updates, it's proving to be an equally good channel to get a message out to a group or individuals who actively follow on Twitter and is slowly developing into a channel for communication.
With phone channels being protected from cold calls and email boxes being plagued by spam, reaching out via Twitter is picking up pace. How long this will last and will it ever reach the popularity of phone and email is not certain. What is sure is it is currently gaining momentum and Salesforce has been quick to act on it. Gathering account intelligence data just got smarter!