Why B2B Marketing Databases & Lead Lists Are Best Served Fresh

Why B2B Marketing Databases & Lead Lists Are Best Served Fresh

More than 30 million people out of the 138 million employed in the US will switch jobs in the next 12 months – Gartner Group
That's what you'll read in Reachforce's The B2B Lead Blog post titled Dirty Data — Think Relevance Before Repair.

The government reported more grim news about the economy Friday, saying employers cut 240,000 jobs in October - bringing the year's total job losses to nearly 1.2 million.

 CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from  2006 to 2007, according to global public relations firm Weber Shandwick’s ongoing CEO Departures analysis. 
That's what you will read on Webber Shandwick's press release Global CEO Turnover Rises 10 Percent In Past 12 Months
 
These facts highlight how dynamic the business world is and how many changes can happen over a period of just 12 months. Lead lists and marketing databases are a data snapshot of this constantly evolving scenario. Roles and responsibilities change, people change, company structures change, company strategy and direction change and all this means your target prospect can change. It's an unavoidable fact with B2B lead data which needs to be considered constantly. 
 
With existing data, the only real solution is frequent cleansing and updates. However, when it comes to purchasing new business contacts and building new marketing data lists the "just in time" strategy works well. Avoid purchasing or building your campaign specific business contacts long before you need them. If they sit on the shelf for too long, they will deteriorate and a cleansing effort will be required which is an additional expense and you'll possibly see a drop in a number of contacts which is best avoided. So whenever possible, get that snapshot of data just before you need to use it. A month into the future, it may not look the same.

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally