'Sell smart' is the mantra today among business to business marketing and sales professionals. From the time of launching an all-out attack on every single name one could gather in their database, b2b marketing and sales have evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before engaging them.
Knowing all you can about your target customers is an essential part of this evolution and has become even more relevant in the case of the complex sale or selling to large companies. In a "rich" marketing database, it's not just the volume of data or the number of fields you have for each record which gives it more value. It's the ability of your data to give you as much useful information as possible on your target accounts to give you an edge while deciding how, when and where to engage that account in the smartest possible way.
Account profiling and sales intelligence gathering are one of those solutions which help you get that deeper insight into an account so that you can decide your moves better informed. If you are a business to business marketing or sales professional and understand the importance of "knowing your target customer" this is a quick slide show to showcase our on-demand, pay per delivery, account profiling & sales intelligence gathering solution. Enjoy!
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