Marketing Data Insider

A discussion of best practices, new tools & hacks for building stellar marketing databases.

Do you sell into companies which are are Salesforce.com customers? If the answer is yes then I can relate to your need to build a database of very specific contacts who are directly responsible for managing Ready Contacts. While building a target list of companies who sell into Salesforce.com companies there are two universal questions they need

Do you sell to Salesforce.com customers? Do you know who to sell to?

The last months have seen an increasing emphasis on building a strong qualified lead database through robust inbound lead generation programs. Inbound lead marketing has set marketers buzzing to develop more content, experiment with new ways of getting prospects to the website and filli

Lead Funnels Need Lead Filters

CRM has been widely adopted across the organization of all sizes over the past decade for effectively managing all customer relationship functions, though a large focus has been on sales force automation. Sales and lead management have been streamlined a lot with CRM systems and though there are newer challenges, the sales management process wou

Marketing Database Operations: A New Role, A Dire Need

Lists have been a consistent source of "names" for B2B marketers for a long time. Logic was that is a person subscribed to a VoIP magazine then she must be a qualified buyer or some sort of an influencer. Also if she has opted into received the magazine then she knowingly has opted in to receive messages from a number of other businesses that sh

Trade Magazine Opt-in Lists Are Dead, Aren't They?

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ReadyContacts has been a great partner since we started ShippingEasy. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.

Katie MayKatie May
Founder & CEO.