Building Custom Target Business Contacts Lists Just Took On A New Spin

Building Custom Target Business Contacts Lists Just Took On A New Spin

We have been building customized business contact and decision maker lists for over five years now. We have built them for military technology companies, for data systems integration companies, for logistics software, healthcare name it. We have helped companies identify target decision makers in Swiss banks, French aerospace companies, Spanish telecom companies, the Pentagon and the CIA.

We've learned something new with every single customer of ours and their target verticals but all said and done, the end product or database of their target decision makers look similar if you see them structurally and don't look into the details. The data sheets have the names, addresses, phone numbers and email addresses of the decision makers or executives. They will all go back to our customer and those decision makers are going to to be contacted through a phone call, email or a direct mail. 

Now for the spin...I built a tiny list of my own a little while ago today. Last night we finalized some details on a series of interviews we plan to do on our blog which will feature some stalwarts of the B2B marketing world to get some insights and perspectives on marketing database management. The obvious next step for me was to identify who we would like to talk to for the first few interviews and as with any situation where you have a campaign planned (even a tiny one like this) the natural next step was to build a list! It wasn't till after I built my mini list did it hit me what was so strikingly different from this list.

There were no phone numbers, no email addresses, and no postal addresses. The key fields were a name, company name, website and Twitter i. I didn't consciously make a decision to skip the other details which no normal target list would be complete with, I simply decided, I am going to use twitter to talk to our possible blog guests to see if they would be open to doing an interview with us. Last month when we did a post on B2B Marketing Data Forecast - Blog, Twitter & Linkedin Info A Standard Data Field , @nix left a comment on the post which echoes what I personally feel and I'm sure a lot of professionals in a lot of businesses think as well. @nix said:

we love recieving a direct message on Linkedin, a comment posted to our blog or a tweet from one of our Twitter followers. I’m sure when phones were still new, executives were happy to answer calls but times have changed and more often than not, they aren’t always excited about incoming phone calls.
When I look at this mini list I wonder when a customer would approach us and say something like "we are doing a survey for our CRM analytics and we need to identify and build a list of 300 CRM managers or administrators with their Twitter id's so that we can approach them to see if we can have about 50-100 take part in our research". The day that happens, I would probably have witnessed one of the biggest turns in prospect list building. I'm convinced that day is not too far off. Are you?

Why Ready?


Quality of the data changes campaign outcomes. That is why customer trust Ready.

Anna Jensen testimonialAnna Jensen Digital shadows
The quality of the contact data is well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Jim Everidge testimonialJim EveridgeRapidLD
I have been pleasantly surprised by the quality of the leads purchased from ReadyContacts. The team there has been extremely easy to work with. They have been very responsive and stand by the quality of their leads. This allows my team to work in a very focused manner when identifying new opportunities in the market.

Speed is of the essence when revenue targets are on the line. Ready ensures it.

Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.

When specialized datasets are needed, customers rely on Ready again & again.

James Lepper testimonialJames LepperProspect Research
We had a need for a very specialised dataset to launch a campaign. I approached Ready Contacts to see if they could provide this dataset having tried other providers without any success. ReadyContacts rose to the challenge and provided us with a reliable dataset that met our criteria and allowed us to take on a campaign that we would otherwise have had to abandon.

Customers value Ready's responsiveness & professionalism.

Allison Parker testimonialAllison ParkerElemental
ReadyContacts consistently does an exemplary job of building campaign-specific marketing data sets, and is always unfailingly professional and responsive to work with.
Alex Mitchell testimonialAlex MitchellStepOne
Ready was great to work with. They took the time to understand our needs to generate the best lead list for our requirements.

Fair pricing helps Ready build long term relationships.

Meyleen Biechler testimonialMeyleen BiechlerIdEngines
ReadyContacts is great to work with and always produced the results we wanted. They are fair with their pricing & always wanted to make sure we get the value for our investment.

Customers consider Ready as a true partner & highly recommend us.

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. I would recommend them without reservation.