Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

The one trend we have been following consistently in business to business marketing technology is how it's moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.

Website lead capturing for building marketing data has been right at the forefront of the most marketers strategy to build in inbound leads this year. It's scalable, the leads are more qualified and often already partly educated on your offering. Whether they come from form fills, landing pages, RSS subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. But these are business visitors who have committed enough to give you their contact details and are ready to speak to you.

How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. Do you have to let these slip through? Not anymore. There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill.  

Netfactor's lead qualification service, these can be great ways for sourcing more leads which can be nurtured and then developed into actionable business leads. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally