Data Management - Manage Your Leads Outside Your CRM

Data Management - Manage Your Leads Outside Your CRM

In previous posts we have talked about various tips, tricks and solutions to keeping your CRM clean and healthy through regular CRM data cleansing and CRM data enrichment. There is another solution which may seem more obvious but is one of the most forgotten ways of maintaining a healthy CRM. Managing and processing your leads outside your CRM before they are uploaded there.

The objective is simple. If you have only good data go into your CRM, you have a cleaner and stronger CRM to work with. Lead data management is essential to keep your CRM data clean. It's often easier to manage batches of data as and when they are sourced and have them cleansed, formatted, profiled or qualified before they actually go into your CRM. It's always better to have unqualified leads or junk data removed before this stage so that everything you have within your CRM data is a quality, useful record.

Web leads and other inbound leads often contain a lot of missing data or can be completely filled with junk information for which an inbound lead qualification process put in as soon as they are generated will help filter them before they are entered into the database.

If you have trouble with a lot of unqualified leads and junk data getting into your database then do have a look at our lead data management solution or have your lead data cleansed and qualified internally before they are uploaded to the CRM. Prevention is better than cure.  

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kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally