Divide & Conquer - Build Vertical Specific Marketing Databases

Divide & Conquer - Build Vertical Specific Marketing Databases

Geoff Alexander of Vertical Marketing: Discovering a new prospect world by reinventing your message" which is a brilliant strategy to focus your sales and marketing efforts on specific verticals that you have had success working with in the past and make the most of that experience. In his post, Geoff rightly points out:-

To begin, let's say that you've sold successfully into a company in your territory that operates in the Financial space, and you sell web content management solutions. Believe it or not, you're now an expert in Content Management for financial companies. So go ahead and determine all Financial companies in your territory, and begin calling them.
This is a strategy we stressed towards the later half of the last year with our own sales and marketing efforts when we decided to run smaller more focused campaigns targeted at specific verticals that we have worked with before and understand well. We leveraged our experience working with those verticals to come up with a more targeted message for them. We then built landing pages for those verticals for example companies in the computer networking vertical.

The next step is to build a list of similar companies and target accounts within that vertical and then locate the business contacts and decision makers within them. If you pick five or six such verticals and build your lead data on them in advance, you can focus on going after each of those one at a time and reach out to them with a message they can relate to and see that you have expertise in this area. With the right lead data and the right business contacts, this strategy will help you close more customers and also understand which are the verticals which respond best to your products or services. It all starts with a great list! 

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally