How to Quadruple Your Sales Team's Productivity

How to Quadruple Your Sales Team's Productivity

If your sales team resembles any of the other sales teams are high growth companies that is focused on topline like a hawk, then you will identify with these problems.

  • The sales team is constantly focused on the most mature leads to drive them to closure.
  • Majority of the sales reps are not investing enough time in growing existing accounts to identify newer opportunities and organizations to sell into.
  • None of the sales reps are looking out at the next quarter to build a pipeline that keep them on target in the further as well

One of the big reasons for this happening consistently across most of the sales organizations is that the pressure to meet the sales quota is huge and the challenge to break into new accounts or broaden penetration into new organizations at existing account is steep. When you look closely at the latter, you will see that sales reps are so busy with the closings, that they give up too soon on new accounts and new opportunities - the most common problems being not able to identify who all the correct stakeholders are, getting them on the phone live and not having enough intelligence about the accounts to personalize their pitch.

So how do you, as a marketing manager, address this challenge and empower your sales team to build a strong pipeline while they close the current one. The answer lies in giving them exactly what they need to do what they do best - which is to pitch, get prospects excited and get them close to closure. They are just terrible at doing anything else besides this and you know it.

Give them the following data support with an impeccable focus on quality and correctness of the data:

  • List of 2-10 key decision makers and influencers at each target account
  • Give them complete contact information including email addresses and direct phone numbers
  • Give them critical qualifiers or data points at each account that makes it easier for them to personalize their pitch

And before you give them this, make sure that they have blessed the definition of "what they need". So that when you give them just that, they are good to go.

This is one simple strategy that I have seen working time and again and yet a lot of marketing organizations get all wrapped up in social media this and social media that and forget to do what delivers revenue - actionable data for your sales teams.

Trusted by Marketing Leaders

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally