Of Marketing Data Workforces & Tightening Budgets

Of Marketing Data Workforces & Tightening Budgets

The interesting thing about the economy slowdown and its impact on marketing as well as sales is that it's driven us all to do more with less. Yes budgets are tightening, recruiting is reducing and the workforces are either downsizing or remaining constant. Sales and marketing quotas? No, they haven't reduced. They have gone up. However, it's not just the recession and low budgets which are making businesses think of alternatives to increasing workforces to do more. It's part of the evolution of businesses in general and how staying clean and being able to contract certain activities to dedicated providers started becoming a logical strategy.

The noose around budgets in this recession is just going to push this trend further as businesses seek alternatives to scaling their internal workforces and operational costs while scaling their business. How The Virtual Workforce Is Changing Everything by Jack M. Germain is a great read on how perceptions on workforces are changing. Marketing data management is an area this applies well. Building, maintaing and managing lead and marketing data is a time consuming and tedious process but it needs to be done and needs to be done very well. Working with virtual teams at other locations or professional solutions providers in this area is a good alternative for marketers to explore at this stage especially if they are considering hiring more staff to manage marketing data.

There are several companies with expertise in list building, lead qualification, lead profiling, CRM data cleansing, email list management, data append and enrichment and more. Other than the more obvious benefits of cost and flexibility paying for support as and when you need it, it can really help free up your internal teams time to focus on other areas such as inbound marketing, lead nurturing programs, social media marketing and generating newer sales ready leads instead of spending it on data.

Perhaps you'll run some risk of engaging vendors or providers who don't gel with your requirements till you find one that works for you and build a relationship but this is a risk you face while recruiting a new person for the job too. While considering how to realign your existing marketing team to meet lead quotas give some thought to using vendors for your marketing data needs. It may just give you the edge you need.     

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kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. would recommend them without reservation.
Anna Jensen testimonialAnna Jensen Digital shadows
After piloting various data vendors, it was easy to see that ReadyContacts is a cut above. The quality of the contact data us well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Alex Mitchell testimonialAlex MitchellStepOne
Vaibhav was great to work with. He took the time to understand our needs to generate the best lead list for our requirements. He also managed the transaction with us professionally