Difference between a Role-based Account and a Mailing List

Difference between a Role-based Account and a Mailing List

Role-based accounts and mailing list, both are the email addresses with different function and purpose. The purpose of a role-based account is to share emails within a group of people. For example, there are 5 people in HR team, all of them share one single email address i.e. '[email protected]'. On the other hand mailing list is also an email address which is used to send one email to multiple recipients. For example, '[email protected]' is the mailing list of a company and there are about 50 employees in that list. So, by sending an email to '[email protected]', the list eventually sends it to 50 employees. Role-based accounts are the emails addresses like  [email protected], [email protected], [email protected], [email protected], etc. such accounts are built for functions, not people. these accounts are defined by a job rather than a person.

Role-based accounts are used / operated by multiple people in an organization. So, sending a newsletter to a role based account can lead to spam complaints that jeopardize the deliverability of your system. These accounts are often created for administrative work, research or any other shared work. One important difference between Role-based Account and a personal email account is that a role-based account is not tied to or associated with any particular person, although all role accounts have an 'owner' or registered keeper who is formally responsible for the account. Any authorized member of staff may access a role-based account in order to send or read email on behalf of their group. Whereas, a  Mailing List is essentially a list of email addresses of people associated with a particular activity, project or group. It is this email address which is used to communicate with all those decision makers. 

A Mailing List is NOT an 'account' to which you log in. A mailing list is a collection of names and email addresses used by an individual or an organization to send newsletter etc. to multiple recipients. It is a single address which expands to deliver to all the addresses of the people in the list.  A Mailing List will also usually have restrictions preventing its unauthorized use, and usually, only one or two people will be authorized to do administration work on the list.

Why Ready?


Quality of the data changes campaign outcomes. That is why customer trust Ready.

Anna Jensen testimonialAnna Jensen Digital shadows
The quality of the contact data is well above industry average and our sales development teams have seen great success tapping into new geos using lead data from ReadyContacts. Their customer support and responsiveness also making working with them extremely easy.
Jim Everidge testimonialJim EveridgeRapidLD
I have been pleasantly surprised by the quality of the leads purchased from ReadyContacts. The team there has been extremely easy to work with. They have been very responsive and stand by the quality of their leads. This allows my team to work in a very focused manner when identifying new opportunities in the market.

Speed is of the essence when revenue targets are on the line. Ready ensures it.

Katie May testimonialKatie MayShippingEasy
Ready Contacts has been a great partner since we started ShippingEasy. They are wickedly fast and very open to feedback on lead quality, etc as we embark on new campaigns. We have found their leads to be higher quality than any other vendor we have tried. Their team is a pleasure to work with and always responsive.

When specialized datasets are needed, customers rely on Ready again & again.

James Lepper testimonialJames LepperProspect Research
We had a need for a very specialised dataset to launch a campaign. I approached Ready Contacts to see if they could provide this dataset having tried other providers without any success. ReadyContacts rose to the challenge and provided us with a reliable dataset that met our criteria and allowed us to take on a campaign that we would otherwise have had to abandon.

Customers value Ready's responsiveness & professionalism.

Allison Parker testimonialAllison ParkerElemental
ReadyContacts consistently does an exemplary job of building campaign-specific marketing data sets, and is always unfailingly professional and responsive to work with.
Alex Mitchell testimonialAlex MitchellStepOne
Ready was great to work with. They took the time to understand our needs to generate the best lead list for our requirements.

Fair pricing helps Ready build long term relationships.

Meyleen Biechler testimonialMeyleen BiechlerIdEngines
ReadyContacts is great to work with and always produced the results we wanted. They are fair with their pricing & always wanted to make sure we get the value for our investment.

Customers consider Ready as a true partner & highly recommend us.

kyle testimonial Kyle Martinowichsmartling
ReadyContacts has been instrumental in our demand generation strategy at Smartling. ReadyContacts continues to clearly understand our ideal customer profiles and buyer personas to curate accounts & contacts. ReadyContacts ability to deliver high quality leads while being flexible with our timelines has been instrumental in growing our pipeline. They have been a true partner!
Katie McEachern testimonialKatie McEachernpega
ReadyContacts has been an extremely reliable source to get embedded contact for our key targets accounts for marketing campaigns. I would recommend them without reservation.