Marketing departments at all B2B companies are our customers. We love them all and strive hard every day to come up with solutions to make them happy. As I have been speaking with a number of our prospects and customers over the last few weeks, I have seen a clear slowing down of their momentum in planning the "next" campaign. This MarketingSherpa study is really useful to understand how marketing departments are thinking in this economy and how you can help them do more with less. We are big believers in the philosophy of LESS - less makes you do things right and what comes out of less is usually higher quality stuff. Everyone will be forced to do more with less in marketing departments all over and its time to get creative and truly innovative.
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